• I. What Sets Amazon Style Apart
• 2. How it’s working
• 3. Will Amazon Style Change the Way We Shop?
• 4. Summary.
• 5. Questions.

Everyone loves to go shopping, and everyone has their preferred brands, styles, and clothes that make them feel their best. Although there are differences between men and women in how they spend their time, the amount of time they dedicate to shopping, and their level of engagement, everyone sometimes enjoys trying something new and unique. When it comes to buying a larger quantity of clothing, we usually take the maximum allowed number of items to the fitting room and make our final decisions there. But what if we could also try on shoes without leaving the fitting room? This is where Amazon Style surprises us. Amazon Style is a store, or more precisely, two stores that combine innovation with the shopping experience.

The most popular store is located in Glendale, California, specifically at 899 Americana Way. This multi-level location features brands such as:

I. What Sets Amazon Style Apart

At first glance, there doesn’t seem to be anything that distinguishes Amazon Style from standard stores. However, after a while, we notice that each garment has a QR code attached to it. This code contains information that we provide to the central system about our interest in the selected product, its features, size, color, and more. But do we take the chosen item with us? Far from it!

2. How it’s working

How Amazon Style The Store of the Future, works? After scanning the code in the Amazon app, the products we have selected are prepared by the service department and delivered directly to the assigned fitting room. In reality, the fitting room is a small stylistic center where we can choose additional items without leaving the room. This is made possible through the service offered by Amazon. Once inside the fitting room, we can use the touch panel to add additional items, such as shoes or pants, to our previously selected collection. These items will be delivered to a special closet, and once we receive the notification, we can try them on. This way, we can make our purchases in one place, in privacy and tranquility. What happens to the unpurchased clothes? Nothing extraordinary, we simply return them to the closet, and magically, they disappear, allowing the next customer to make their purchases.

3. Will Amazon Style Change the Way We Shop?

The changes that may occur as a result of the innovation introduced by Amazon Style could be minimal. We can compare them to the impact of ebooks and audiobooks on traditional reading. Audiobooks have greatly helped traditional books. A similar impact can be seen with e-commerce and its influence on shopping. While not all in-person shopping experiences are social events accompanied by coffee, a nice dessert, or ice cream, people are social beings who strive for cooperation and shared activities.

In conclusion, Amazon Style is not just a clothing store, but also an experiment that raises questions about the future of retail. Its innovative solutions, personalized suggestions, and magical fitting rooms are transforming the way we shop. Whether it becomes a new business model or remains a temporary experiment remains to be seen. One thing is certain – the world of fashion shopping is evolving, and Amazon Style is one of the places leading us into the future of retail.

It’s worth noting that traditional brick-and-mortar shopping still holds its place and significance. For many, it’s a social event, an opportunity to spend time with loved ones or friends. Shopping in physical stores allows us to connect, converse, and enjoy a cup of coffee or a delicious treat. There is a certain magic to in-person shopping that attracts us as a social experience.

However, more and more people are embracing the convenience of online shopping provided by e-commerce. Amazon Style attempts to bridge the gap between traditional in-store shopping and the convenience of online shopping. The future may bring further innovations and experiments that will further transform the way we shop.

4. Summary. Amazon Style The Store of the Future.

To summarize, Amazon Style is not only a place for clothing shopping, but also an experiment that raises questions about the future of retail. Its innovative solutions, personalized suggestions, and magical fitting rooms are reshaping the shopping experience. Whether it becomes a new business model or just a passing experiment, time will tell. One thing is certain – the world of fashion shopping is changing, and Amazon Style is one of the pioneers leading us towards the future of shopping.

5. Questions.

• Will it be possible to make a reservation for a specific fitting room and shop at a designated time, similar to making a hotel reservation or booking a table at a fine restaurant?
• Does analyzing and understanding customers’ preferences based on the selected clothing items lead to increased purchases by Amazon Style customers?
• Does Amazon Style profile its customers, resulting in higher conversion rates in their new stores?

I believe that in the near future, we will obtain answers to these and other questions, perhaps not directly from Amazon itself, but by observing the moves of its competitors.