We are guided by the principles of minimalism and simplicity. We often criticize interference with nature but stay away from environmental organizations. Our perspective is uncompromising. We adhere to the principle:

• “Perfect is the enemy of good.”
• “If something is or looks silly but it works, it’s not silly at all.”
• “Only those who do nothing make no mistakes.”
• We find beauty in the delicate, raw, and natural. This is our taste. This is our creative platform.